Netflix and KitKat collaborate to offer fans in India an immersive break experience with QR code access to prizes and personalized Netflix show posters, featuring Ayushmann Khurrana in a relatable ad campaign

Get ready for an exciting blend of entertainment and indulgence as Netflix and KitKat team up to redefine your break time! This innovative collaboration revolves around the theme of “breaks,” inviting fans to experience a unique fusion of snacking and streaming.

From June 1 to June 30, 2024, customers in India can purchase specially marked KitKat packs featuring a QR code. By scanning the QR code, they gain access to The Ultimate Break website, where they can explore and participate in various engaging activities. Participants stand a chance to win exclusive KitKat x Netflix merchandise through daily random draws, making each break sweeter with exciting rewards.

One of the highlights of this partnership is the opportunity to design custom posters inspired by popular Netflix shows. Fans can personalize these posters by uploading their own photos, blending their creativity with the iconic imagery of their favorite series.

To kick off this collaboration with a bang, KitKat’s brand ambassador Ayushmann Khurrana stars in a charming ad film. The ad humorously portrays Ayushmann yearning for a break from his signature roles, mirroring the theme of taking refreshing breaks with KitKat and Netflix. His presence adds a touch of Bollywood flair, appealing directly to fans who resonate with his versatility and charm.

This strategic ad release not only promotes KitKat and Netflix’s joint campaign effectively but also taps into Ayushmann Khurrana’s widespread appeal as a relatable celebrity. By showcasing the need for breaks in a lighthearted manner, the ad resonates with audiences of all ages, emphasizing the joy of relaxation and entertainment during snack breaks.

Overall, this collaboration highlights both brands’ commitment to enhancing consumer experiences through innovative partnerships that blend everyday indulgence with digital entertainment seamlessly.